Blog – Tagged "Community" – Aab Europe

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Live Well Project

'Aab' derives from the Persian language that translates to one of the four basic elements of the universe - water. Its definition inspired the beginning of Aab's ‘Live Well’ project and Aab’s journey as a socially conscious brand. Its purpose is to provide deprived communities with the gift of fresh and clean water through the installation of water wells.

By Shayma Abdirizak

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